The Nation of the Game.

A clerk throws a paper ball into a basket, a pedestrian crosses the street jumping from one white line to the other, a young person makes animal figures with the shadows of his hands while waiting for the bus, a driver sings karaoke to the radio while he drives. Are they childish people? No, they are not. They are playing, naturally. They live in GAMIFINATION as so many of us do. Gamifination is a way of living that helps us break the routine; it helps us to be more aware, using a part of the brain that helps us to think differently, to be mentally agile; to look at things in another way. It is not a game. It is a serious matter and it has an incalculable power. We live in the nation of gamification and the population rises by the day.


An NGO uses a game to create a habit that will help to fight a disease among little children.


Who has never used Waze to arrive at their destination? We use this technologically powerful tool every day. It turns the journey into a customized game. It adds points for each traveled MILE, choosing an avatar and sending “beeps” to nearby drivers. User-friendly and effective.

TED: how videogames can improve your life

You have injured yourself recently. Now you are on your way home after an hour of physical therapy. The last thing you want to do by yourself is confusing exercises that do not show quick results. Cosmin Mihaiu, a TED member, shows a cheap and enjoyable solution that turns tiresome physical therapy exercises into a videogame with very clear instructions


Playable cities

Studies show that people who have fun living in their cities are more prone to pay taxes. They will be happier, spend more money in shops and make more use of public spaces. Turning cities into playable cities works.


Skateistan. Skating as a way to help children affected by a context of war.

Skateistan is an international non-profit organization that uses skate and education to empower children. Over 2,500 children, between 5 and 17 years old, participate in the Skateistan programs in Afghanistan, Cambodia and South Africa. Fifty percent (50%) of the students are girls.



This groundbreaking project in the BALEARIC ISLANDS brings significant therapeutic benefits to PEDIATRIC patients and professionals. From a therapeutic perspective, a relaxed and collaborative patient is key to a correct exploration and diagnosIS. The game is our perfect partner.