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Human Behavior Intelligence

We turn human behavior into intelligence for better decisions.

The most important decisions involve people. We turn behavioral data into intelligence that helps you understand, anticipate and decide better.

Understand. Anticipate. Decide.

Woman thinking at her work desk
The problem

Organizations find out too late.

The problem is not a lack of information. It is what we still don’t know about people.

  • A resignation

    The signs were there, but nobody was looking.

  • A conflict

    Two working styles that clash, noticed only once it has escalated.

  • A promotion

    The best salesperson is not always the best leader.

  • A hire

    The résumé and the interview show what the person wants to show.

  • A career

    A young person who drops out in the first year after choosing without knowing themselves.

What if we could understand people better before the consequences show up?

The benefit

Understand. Anticipate. Decide.

  1. 01

    Understand

    How each person communicates, decides and reacts, based on what they do and not only on what they say about themselves.

  2. 02

    Anticipate

    Consider scenarios —friction, fit, risks— before they become problems. Anticipating is not guessing: it is arriving with more context.

  3. 03

    Decide

    Make decisions about people with more information and better judgment. The decision is still human.

How our intelligence works

The game is the capture mechanism. Intelligence is the product.

01 · Capture

A 15-minute video game

Each person completes a rescue mission on a phone, tablet or computer. There are no right answers: only decisions, and each one is recorded as behavioral data.

02 · Science

A validated model

Decisions are interpreted on the DISC model and work competencies. The methodology was validated with the University of Zaragoza and published in the Journal of Work and Organizational Psychology.

03 · Technology

Intelligence you can use

The Suite organizes profiles, roles and teams. Nawi interprets them and answers in plain language. From data to decision.

What the game observes

  • Results orientation
  • Listening and analysis
  • Autonomy
  • Dynamism and creativity
  • People orientation
  • Relationship with rules and procedures

Since people play without knowing what is being assessed, the urge to give the “right-sounding” answer goes down.

▶ Play it anywhere
Same game on computer, tablet and phone
Meet Nawi

What you don’t understand today can shape what happens tomorrow.

Nawi turns Nawaiam’s behavioral information into intelligence to explore scenarios, spot opportunities and decide on firmer ground about people, teams and customers.

See how Nawi can help your organization
Solutions

One intelligence. Endless possibilities.

The same technology serves different decisions. Start with the decision you need to make.

  • Leadership

    Available today
    The challenge
    Structure, succession and leadership decisions with little information about people.
    What it adds
    A behavioral reading of leaders and teams to decide with more context.
    Use case
    Understand the style of succession candidates before deciding.
  • Talent and HR

    Available today
    The challenge
    Hiring and development based only on résumés, interviews and questionnaires.
    What it adds
    Behavioral profile, competencies and role compatibility, in The Suite.
    Use case
    Compare finalists with the role profile before the final interview.
  • Sales

    Available today
    The challenge
    Teams with uneven results and conversations that don’t connect.
    What it adds
    Understand each salesperson’s style and how to support them to perform better.
    Use case
    Tailor each salesperson’s coaching to how they prefer to receive feedback.
  • Operations

    Available today
    The challenge
    Processes that work on paper and friction that shows up day to day.
    What it adds
    Build teams with complementary working styles.
    Use case
    Understand why a team with good processes still has tension.
  • Customer experience

    In pilot
    The challenge
    The same protocols for different customers.
    What it adds
    Adjust tone, level of detail and channel to each customer’s style.
    Use case
    Match each customer with the team member who best fits their style.
  • Education and government

    Available today
    The challenge
    Young people choosing what to study without knowing their strengths.
    What it adds
    Career guidance at scale and aggregated data by school or territory.
    Use case
    A guidance program for the last year of secondary school.

Explore each solution

Results

When you understand people better, results change.

Documented implementations in public and social career guidance programs.

CountryAgencyInstitutionParticipants
El SalvadorExpertise FranceMINED5,151
SpainFundación ExitPrivate542
Latin AmericaJunior AchievementMultinational1,387 · 5 countries
See the government case
Testimonials

What do those who already chose us say?

“We think about the right talent for the right role, and Nawaiam helped us get closer to that reality.”

Mercedes Sillone

HR · Bimbo

“Nawaiam let our candidates live a differentiating and disruptive experience.”

Macarena Capurro

HR · AB InBev

“With Nawaiam we brought innovation and quality to our processes and access relevant information.”

Martín P. Vidaurreta

HR · McDonald's

“I love that there are no good or bad profiles. It's a way to bring out the best in each person.”

Maria Sol de Cabo

HR · Betterfly

Science, technology and trust

Intelligence with evidence and clear limits.

  • Science

    Methodology validated with the University of Zaragoza and published in the Journal of Work and Organizational Psychology.

  • Consent

    Players know they are taking part in an assessment and what their information will be used for.

  • Privacy and security

    Data is used for the purpose agreed with each organization and access to results is limited to those who need it.

  • Limits

    A profile describes behavioral tendencies, not certainties. It does not define a person or predict their performance.

  • Responsible use

    Results are one more input, alongside the interview, experience and context. They never replace the judgment of the person deciding.

Terms and conditions

Track record

people have played
300K+
countries
17+
international awards
10+
clients
500+
Our vision

We are not building just another solution. We are building a new category: Human Behavior Intelligence.

“To transform the way the world understands, anticipates and makes decisions about people, in any context.”

This is where we are headed. What is available today is described in each solution.

Leading companies already play with Nawaiam

Your next decision deserves more context.

Tell us what you need to understand about your team.